Here are a few steps to connect with Klaviyo, including accessing the newest Klaviyo API.
Klaviyo is an email marketing platform designed for e-commerce businesses to create personalised and targeted email campaigns. It offers advanced segmentation, automation, and detailed analytics to help businesses understand their customers and improve their marketing efforts.
Integrating Klaviyo with ASCEND allows for a comprehensive analysis of email marketing performance alongside other advertising efforts.
This integration helps businesses track customer journeys, measure the impact of email campaigns on sales, and optimise their overall marketing strategy.
By combining data from Klaviyo and ASCEND, businesses can gain unified data insights to enhance their marketing strategies. This comprehensive approach ensures that all marketing efforts are aligned, leading to more effective campaigns and better overall performance.
Connectivity
This can only be completed once you have set up your connection to your Shopify store.
To set up your integrations, head to Settings > Integrations. Next to Klaviyo, click Connect.
You will be redirected to Klaviyo. Ensure you are logged into Klaviyo with an account that has the necessary access to connect with ASCEND. Click "Allow" to approve the connection. This permission enables ASCEND to monitor activity on your Klaviyo flows and campaigns.
On the platform you will now be able to view you metrics.
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