1. Promotions / Discounts: Special offers or discounts can attract more customers, leading to a spike in sales or engagement metrics. Conversely, if a promotion is poorly received, it might cause a drop in expected performance.
2. Seasonality Fluctuations: Certain times of the year, like holidays or seasonal events, can cause regular changes in customer behavior, impacting metrics like sales and website visits.
3. Technical Issues: Problems with the website, app, or data tracking systems can lead to inaccurate data collection, causing unusual spikes or drops in metrics.
4. Product Availability: If popular products are out of stock, it can lead to fewer sales and lower metrics. Conversely, the availability of new or in-demand products can boost performance.
5. Website / Checkout Issues: Complicated checkout processes or website errors can frustrate customers, resulting in lost sales and lower conversion rates.
6. Marketing Campaigns: Launching new marketing efforts can drive more traffic and conversions, but if the campaign doesn’t resonate with customers, it might lead to unexpected changes in metrics.
7. Competitive Landscape: Actions taken by competitors, such as new promotions or product launches, can affect your business performance, leading to changes in customer behavior and metrics.
8. Pricing Changes or Errors: Adjustments in pricing can influence sales; significant price increases may deter customers, while discounts can drive more purchases.
9. Shipping or Fulfillment Delays: Delays in delivering products can lead to customer dissatisfaction, potentially resulting in fewer orders and negative feedback, affecting sales metrics.
10. Customer Behavior Changes: Shifts in customer preferences or behaviors, often influenced by external factors like trends or economic conditions, can lead to unexpected changes in metrics.
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